When we interviewed Francesco Pagano  https://bit.ly/3l6yOCV  the motto he chose was: "If you can't explain it simply, it means that you haven’t understood it well enough".

His new book “Standing up for the planet”, a trip (co-written with Luca Zerbini) among the stories of 45 extraordinary women who have an impact on the ESG revolution in progress expresses this concept intensely. The file rouge that unites their intervention is concreteness: Instead of theory, let's just practice.

Start doing what's necessary, then what's possible, and suddenly you'll catch yourself doing the impossible.

The lesson that we learn from these stories is the importance of pivoting from our daily life actions… “La creazione del mondo è una giornata qualsiasi “ -cit

I believe that we can interview all the rockstars of the book in the near future or soon!

TEN PILLS  :

Francesco Pagano: we do not have to go back to a past state of supposed purity, starting point for today’s leaders is an urgent bias for facere. The economy of data has no meaning without an economy of life

Luca Zerbini : Regenerative economy and impact investing instead promise to balance all needs, to allow a balanced growth. The incredible women in this book have helped Una Terra VCFund ( together with many man too):

Rosa Sangiorgio: What am I doing? My focus I in creating both awareness and the best practices tools that are needed to meet the challenge. What I personally try to do is to manage my own biases. Collectively we have impact for sustainability revolution.

Simona Sinesi : The social entrepreneur act as the facilitator and catalyst of change. Communication and advocacy are key to being able to generate and maintain impact

Nicole Heimann: to shift leaders from compliance to courage, the most basic and difficult mindset change that is needed at the deepest level is the ability to let go for ego

Eva Zahey: My key message is: Find your ikigai, your reason for being. Ikigai is a Japanese concept that means finding intersection of what you love, what you’re good at and what the world needs.

Ruth Oberrauch.: We want as many people as possible to be able to enjoy the wonders the mountains have to offer. To protect the mountains, we must be of the mountains.

Sara Roversi: The Mediterranean diet is about quality of life, yes. But it’s also a way of living that can teach us how to live, uniting all the Sustainable Development Goals not as a privilege but as a common right

Bianca Bonetti: I believe that it’s entirely possible for emerging markets to “leapfrog” the old ways and to embrace the new, immediately adopting advanced technologies and alternative energy sources, skipping the oh-so European dependance on fossil fuels.

Isabelle Combarel: The collective is the key for the success. It is not a question for eliminating all the competition, but rather of knowing how to pool our assets in the face of the global challenges we all face.

The book: https://www.egeaeditore.it/eng/products/management/standing-up-for-the-planet.aspx